February 21-22, 2018 – The Casual Dining Show 2018 @ The BDC

Welcome to the Italian Mule.

Tired of the ordering the same old drink time and time again? Are your taste buds craving something fiery and innovative?

The Italian Mule Concept was brought to the UK in the summer of 2017 with the aim of providing a high-quality long drink made with super premium ingredients, served as an alternative to the classic Gin & Tonic. We focused our attention on the standardization of the recipe to be sure that the clients who choose Italian Mule will get always a high-quality long drink wherever they have it. We invested not only in the quality of the ingredients but also in the Italian Mule’s image serving it in our Iconic personalized range of party Jars. 


50ml Original Roby Marton Gin
125ml Pimento Ginger Beer
1 Lime (to squeeze)
2 drops Angostura Bitters


Build with ice in an Italian Mule Jar
Garnish  with 2 Mint Leaves, a Lime Wedge and a slice of Ginger

I know what you are thinking - when and where can I try the Italian Mule. Ethnic Brand Marketing is exhibiting at the Casual Dining Show 2018 at the Business Design Centre in Islington from February 21-22 on stand U212. We have also entered the Italian Mule into the show's Innovation Challenge - to find out how you can help and vote, see below.

Additionally, We will be exhibiting our other key brands - 69° North, Hitzkopf, Lueria wines, Schumm, Underground Spirits and Miel de Tierra. Pop by and try a sample of some outstanding wine, spirits and liqueurs! 



Innovation Challenge Details:

Wednesday 21st February - You can help by voting for which you think is the most innovative product at the Gallery (located on the Upper Feature Level) - obviously the Italian Mule.
Thursday 22nd February - Watch the finalists pitch their product and why it is so innovative to a panel of industry judges and then hear which wins the coveted titles.The pitches will be at 11.15am and the results announced at 2.15pm.

Do you want to see what else is mixing in our world?